Of all the businesses that have resisted going online with their marketing, many service-oriented businesses like roofing companies have resisted the longest.
Today, existing and thriving in a competitive market is no longer possible without paying attention to roofers digital marketing, especially for any roofing company.
Why do roofing companies need a digital marketing plan?
There are two really important reasons why every contractor must invest in roofers digital marketing today if they expect to grow their businesses in their local community!
1. Getting Noticed Today Requires A Digital Marketing Plan
Whether a roofing company digital marketing plan involves paid advertising, content marketing, social media marketing, email marketing, and other methods of lead generation or even all of it, roofers who want to get noticed in their communities must be marketing themselves online because this is where their customers are looking.
Hardy anyone uses the yellow pages anymore and while print advertising in a local paper can still be effective, advertising online with Google, Facebook, and other sites where neighbors are actually searching for roofing services provide much broader exposure.
2. Roofers Need To Build and Manage Their Online Reputations
Every roofer is proud of their reputation as being a quality service provider in their community.
Unfortunately, the people searching online for roofing services might not know anything about a contractor.
That’s where reputation building through roofing company digital marketing comes in.
By requesting reviews submitted to a contractor's website or business directory page, those reviews play a critical role to promote brand awareness and build a positive business reputation.
As part of a roofing company's digital marketing plan, collecting reviews can be some of the most important ways to generate more business leads and get more customers
Yet it is equally essential for contractors to understand the detrimental power of just one bad review and that a roofers digital marketing plan must also focus on reputation management, too.
What Does All This Mean?
While there are many ways for roofers to invest in digital marketing that will bring them more customers, the important reasons why they need to do it today should be clear.
With most customers looking online today, competitive roofing companies need to be searchable where their customers are looking.
The two easiest ways to get started with roof company digital marketing are with paid advertising on Google and by collecting and managing customer reviews.
These two methods, when utilized as a part of a well-rounded roofers digital marketing plan, will make sure every roofing contractor can keep up with and surpass their local competitors and get more business!