Roofing SEO companies advise that the goal of good SEO is achieving a higher pagerank on the search engine results page when someone does a relevant search.
For roofing contractors looking to attract more customers, good roofing SEO can bring them to the top of the SERPs page on Google search as well as on Google Maps in the Maps 3-Pack of featured listings.
How?
By implementing the roofing SEO services that will get them most noticed by Google’s search algorithm!
- Local SEO - Possibly the most important roofing SEO strategy that contractors should invest in is local SEO which targets “near me” searches and anyone searching within their specific community. Using directory listings, social media, reviews and testimonials, and other community-focused marketing, roofers can get more high-quality leads and make more sales.
- Publishing Quality Content - Having an optimized website that gains the attention of the search algorithm is easier when businesses publish useful, high-quality content that readers will find valuable. Roofing SEO services recommend adding a blog to the company website, then publishing helpful and informative content that can increase the chance of being found through organic search.
- On-Page Optimization - Optimized web pages with user-friendly navigation, meta descriptions and meta titles, fast page loading speeds, and being mobile-friendly further increases the chance of a site being recognized by Google’s algorithm.
- Link Building – According to roofing SEO companies, white hat link-building practices like internal linking and attracting high-quality inbound links boosts a website’s authority to the search algorithm. A great way to attract quality inbound links is by publishing high-quality content and then marketing it on social media and sharing it with influencers, both of which increase the chance that others will share and link to that content themselves.
- Good Keyword Research - Keyword research is one of the essential strategies that all SEO involves. With good research for relevant keywords and using them in localized content, roofing SEO can be more effective for getting good content noticed.
Although there are many other techniques that roofing SEO services can recommend for any contractor to improve their page rank, starting out by mastering these basics should be the first goal.
The better the foundation in effective roofing SEO is, the more possible it will be for any roofer to improve their page rank and show up in the local Maps Pack as well.
Contractors in need of assistance assessing or improving their current marketing strategies can partner with a roofing SEO company that can help them go back to these very important basics and get more results from their investment in digital marketing.