As it is with many other service-oriented industries, the owners of roofing services all too frequently feel that they can get by without roofers internet marketing, using only an ad here or there in a neighborhood print page or newsletter, even by word of mouth.
Word of mouth referrals are an important way to get leads using roofers digital marketing; however, they make up only one of many tactics that can be used to capture the attention of more local customers.
What contractors interested in getting ahead of their competition and being the go-to service to call must understand is that these efforts are only a small part of a much bigger digital marketing picture for roofers.
Roofing companies looking to get ahead in their communities can more easily do so by working with marketing agencies that can put the power of internet marketing to work for them in the following ways:
- SEO-Ready Websites - Websites built specifically for roofers using the right keywords, relevant content, and other optimization features are the first step toward reaching new audiences simply through organic search. Yet not every website is the same and roofers digital marketing professionals can make sure a website performs as it should, based on the specific industry.
- Brand and Reputation Building - Building a trustworthy and reliable local brand is essential for gaining more customers. Using effective roofers internet marketing tactics, roofing contractors can achieve that and become the first name that community home and building owners turn to.
- Social Media - Facebook, Instagram, and other social media are critical to business marketing these days, even to local audiences. These platforms reach further and help roofing companies gain more exposure more rapidly, turning interested followers into actual customers.
- Google My Business Directory - A combination page that acts as a website, social media page, and directory listing, Google My Business is another essential part of roofers digital marketing that will not only generate leads but ensures a contractor’s business listing is pinpointed on the local search map and highlighted during local searches.
- Strategic PPC Advertising - Paid advertising used in exactly the right ways is yet one more way to boost other roofers internet marketing methods and create an effective overall marketing strategy.
The main message is simply this: roofers looking for more high-quality leads that actually convert into more jobs in their service area need to be very competitive against other local contractors.
The best way to do that in today’s digital age is with roofers internet marketing strategies planned with a professional marketing service.