Roofing is a competitive industry, regardless of what town or city a roofer services.
Digital marketing strategies for roofing companies play an important role in helping contractors get ahead of their competition.
Considering most promotion is done via the internet these days, here are some effective digital marketing strategies for roof companies that contractors can invest in to help their businesses grow!
- Have An Optimized, Useful Website - A website is every roofer’s home base. Work with marketers to create an attractive website that includes all the important optimization details such as good keyword use, schema markup, effective calls-to-action, linkable assets, and high-quality content that visitors will appreciate, and remember.
- Claim Online Business Directory Listings - Business directory listings, whether on Google My Business, Yelp!, or elsewhere are important elements in a digital marketing strategy for roof companies, as they are free mini-pages that can help any contractor build their online presence. Optimized directory sites can be used to collect reviews and build business reputation when properly managed.
- Create Traffic Three Ways - Work with marketers on digital marketing strategies for roofers that promote website traffic in three ways: organic search, paid ads, and Facebook ads. Collectively, organic search results will improve and more local searchers will learn about the business.
- Build Brand Awareness - Brand recognition and awareness are critical digital marketing strategies for roof companies. Outbound marketing such as email promotions, direct mail, and getting mentioned in community publications all build a name within a community.
- Build an Email List - A marketing email is one of the easiest digital marketing strategies for roofing companies to inexpensively market to potential customers.
- Start An Informative Podcast - Podcasts are extremely popular parts of effective digital marketing strategies for roofers and many other contractors. Create a podcast that discusses roofing information and tips that target interested customers and get more new customers.
- Expand Service Area with Unique Location Directory Pages - Rather than publishing only one GMB page with the main location on it, publish unique pages for each service location to increase the ability to show up in the Map 3-Pack.
To compete locally, these digital marketing strategies for roofing companies can help any contractor rise to the top of the local search.
And by partnering with an experienced marketing firm, these and other effective strategies can be easy to implement for great digital marketing results.
Roofing companies that build their brand and reputation the right way will get more calls from people seeing their name at the top of the search page!