Of all the digital marketing tools that a local roofing service can use to attract new customers, none is more important than Google My Business for roofers, other than their main website.
Google My Business for roof companies acts as a secondary, free website, but also offers much more.
Before any roofer discounts the need to claim their page and optimize it, it is critical to understand the value of these pages and how essential they are to generating local business leads.
Why Is Google My Business So Important?
The key reason why Google My Business for roof companies is so important is that these directory listings help local business owners create a notable presence in their service communities.
GMB pages, when properly filled out and used to collect customer reviews, literally puts a local business on the map for searching.
Experienced businesses with optimized GMB pages show up on Google Maps when local customers perform “near me” searches, making it easy for them to find exactly the right business to help them.
What Information Do GMB Listings Provide?
As part of Google My Business for roofers, GMB listings also provide other essential details like contact info, hours of operation, and other information, right within the listing.
GMB directory listings make it easy for searchers to find a local roofing contractor who can come to their house as well as other commonly sought information quickly and easily, increasing the chance that they will become an actual lead.
When roofers actively request reviews from their current customers, these reviews can act as free advertising, prompting potential new customers to call.
These reviews and the conversations that they encourage can also build essential trust between contractors and their customers.
GMB Can Help Increase Exposure and Reduce Competition
By getting a business on Google Maps in specific service areas, Google My Business for roof companies helps contractors reduce their competition and increase their leads.
A business that shows up in the local 3-Pack on Google Maps tells a searcher that not only is that contractor local to them, but they are highly recognized since only the highest ranking businesses make it into the top 3.
Lead Generation and Competition
Generating leads is challenging for roofers in areas where there is a great deal of competition.
One of the best ways any contractor can do that is with their free Google My Business directory page.
Not only does Google My Business marketing for roofers help contractors get better visibility for their brand, but it also helps them build customer relationships within their service areas.
Roofers whose GMB listings show up in the Google Maps 3-Pack gain the benefit of being where potential customers need to see them, giving them a greater chance at being the contractor that gets the sale!